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Why do I need to know the number of views of videos on Instagram?

The creators of the social network have implemented a video counter on Instagram. Due to the large number of views, the video can get into the recommended, and if it regularly gets into the top page, it will be at the top of the search results.

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In other words, the number of views of a video shows how popular it is.

Also, the number of views will be important for your advertisers, because they want more interest in the product if they entrust advertising to a blogger. Along with other engagement parameters, video views are also evaluated when analyzing the quality of the account.

How do I find out the number of views of videos on Instagram and how to see if there are none?

After posting the video on Instagram, you will see the number of views and likes below it.

In the business account or the Author's account, you will also see the statistics of the post. In the statistics, see how many accounts saw the video: coverage. And then compare the coverage with the number of video views. As a rule, there will be fewer views.

It would be logical to assume that once the user has seen the video in the feed, and it is played automatically, then he will either watch the video, or the system should still count it as viewing. But no:

watching videos on Instagram counts if the user stops on the video for more than 3 seconds;

the user will not watch the video if he is not "hooked" at first sight.